About Haier

Haier Corporate Video

Established in 1984, Haier started from the Chinese market. Today, the Haier Group is a world-leading provider of solutions to better life.

Focusing on user experience, Haier has been included on the list of BrandZ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand.

Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune.

To date, Haier Group owns three listed companies, has seven global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and the world’s first scenario brand THREE-WINGED BIRD, built the world’s leading industrial Internet platform COSMOPlat.

It has successfully incubated 5 unicorn companies and 37 gazelle companies. Moreover, Haier has deployed 10+N innovation ecosystems, 28 industrial parks, 122 manufacturing centers and nearly 240,000 sales networks, reaching 160 countries and regions and serving 1 billion + user families around the world. (as of February 2021).

Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe.

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Haier Global Brands

Global Presence for the Best User Experience Around the World